The historical past of a hit story


Miguel Sanz has been the CEO of Spain’s tourism company Turespaña since 2020. In Palma final week for the Spain Tourism Summit 2023, he noticed that “the historical past of the Balearic Islands is a hit story when it comes to tourism”. “Methods adopted by administrations have hit the nail on the top and been profitable in tourism planning.”

On this regard, there’s now the problem posed by saturation and overcrowding. Sanz stresses that “tourism is the engine of financial and social improvement, so tourism insurance policies should help this without having destructive repercussions”.

Miguel Sanz, CEO of Turespaña, in Palma Mallorca

“Saturation happens with some points of tourism exercise, so it’s essential to know find out how to handle success with progressive insurance policies. Technique for this within the Balearics has been exemplary. There’s a very particular tourism legislation, there’s regulation of the variety of cruise ships in Palma, whereas public/non-public collaboration for optimum consensus has been achieved. The Balearics have given a transparent response to the problem and to hunt to keep away from destructive developments which have occurred in different vacationer locations within the Mediterranean and on the earth.”

As for competitors with different locations, Sanz is obvious that “we must always not compete on worth, however on high quality”. “We should supply the very best quality/worth ratio (worth for cash) and this have to be the premise of our competitiveness. This may make us (Spain as an entire) a worthwhile vacation spot and decide to all the pieces that improves high quality – infrastructure, companies, lodging and different components.”

On this, he has phrases of reward for the Aena airports authority and its “impeccable airport administration”. For instance, “in 2022, Spanish airports, not like the remainder of Europe, labored completely and with punctuality charges that have been envied by the competitors”. “Aena knew find out how to handle the post-pandemic passenger move final 12 months. It was nicely ready.”


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